Here are a six of the most popular types and why you should use them:

1. Product demo videos: These videos showcase your product or service, its features, and benefits. They help your potential customers understand your product better and make an informed decision.

2. How-to or tutorial videos: These videos explain how to use your product or service effectively. They help your customers solve their problems and improve their experience with your product.

3. Testimonial videos: These videos feature your satisfied customers sharing their positive experience with your product or service. They help build trust and credibility with potential customers.

4. Brand videos: These videos introduce your brand, its values, and mission. They help create an emotional connection with your audience and establish brand recognition.

5. Explainer videos: These videos explain complex concepts or processes related to your product or service. They help your audience understand your industry and the unique value your business brings.

6. Social media videos: These videos are short, engaging, and shareable. They are designed to increase your brand's visibility on social media platforms and drive engagement.